Business Name
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Describe your business
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What is the industry? Why did you start it? What opportunities or problems did you capitalise? Is there anything else?
Describe your IDEAL customer
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Briefly describe their values, decision-making process, demographics and personalities. How do you want them to perceive your brand?
What does your ideal customer want?
How do you get your customers?
What's your marketing or sales strategy? Cold-cold? Ads? Social Media?
Why should anyone care for this product?
Sell this product or service to us? What makes you different? What is your killer feature?
Who are your competition?
Include a website if available.
Why are you different and better than your competitor?
No need to be humble here.
What is the primary function of your website?
What do you like about your current website?
What don't you like about your current website?
What does success look like for this website?
Success can vary from getting more customers, increase brand awareness, or improve brand perception.
Email
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Anything else you want us to consider before we begin?
