What are your orchestra's main artistic goals and mission?
How is your orchestra funded? (e.g., ticket sales, donations, grants, government support)
Describe your typical audience. What are their values, decision-making processes, demographics, and interests? How do you want them to perceive your orchestra?
How do you engage with your audience? (e.g., marketing campaigns, community outreach, educational programs)
Why is this performance or program critical to your orchestra? How does it reflect your artistic vision or mission?
Who are your main competitors in the music and arts scene?
How does your orchestra differentiate itself from these competitors?
